Mission

Our mission is to carry on the centuries-old art of the Silk Road, blending it into haute couture for the next generation while shaping the values of sustainable fashion

Values we share

01
Sustainable Harmony:
Our commitment to eco-friendly practices reflects our dedication to creating a harmonious balance between tradition and modernity.
02
Individuality Fusion:
Our designs are a fusion of centuries past and contemporary flair, allowing each piece to resonate with a unique story and style.
03
Empowerment Through Artistry:
Embracing the labor and artistry of individuals in economically vulnerable segments, we empower communities through our creations. By valuing and supporting marginalized women, we strive to uplift and amplify their voices in the world of fashion.
04
Heritage in Every Thread:
Our motto, "Centuries in Every Stitch," embodies our commitment to preserving and promoting heritage. With each thread, we honor our ancestors, who were creating timeless pieces that carry the essence of centuries while resonating with modern aesthetics.

SPECIAL PROJECTS

Meetings with Tajik and Afghan children in Vahdat and discussions on their social projects.

As part of the UNICEF “Innovation Lab” project in Tajikistan. 2021.

The #TajikGirl Initiative

An initiative of the U.S. Embassy in Tajikistan dedicated to the 16 Days of Activism Against Gender-Based Violence and Women Empowerment. 2022.

Art therapy for children and adolescents with autism.

ZHIWJ and the “Golden Hands” Studio, established with the support of the “Art and Social Activism” program of the Open Society Institute Assistance Foundation in Tajikistan. 2019.

Masterclasses and fashion exhibition within the Eco Fashion School for young girls from all over Tajikistan.

Organized by ZHIWJ and UNICEF in Tajikistan with the support of Chloe. 2022.

OUR IMPACT

ZHIWJ holds a profound commitment to uplifting the lives of individuals residing in economically vulnerable regions through its sisterhood program. The House of ZHIWJ is dedicated to not only creating job opportunities but also improving the overall quality of life in these areas. We achieve this by providing essential infrastructure and knowledge required for sustainable employment. In doing so, our mission extends to nurturing an ecosystem that sustains this unique craft, safeguarding the historical heritage of these regions, and empowering the local communities.

Media Mentions

Tajik designer Nafisa Imranova on the principles of life and the creation of the ZHIWJ brand
Tajik Fashion and the Challenges of Achieving an International Breakthrough
The Tajik designer met with the legend of the fashion world Jimmy Choo
Nafisa Imranova intends to make a splash in the Emirates. She's taking a new collection there.
Nafisa Imranova: "You don't have to go over heads to succeed"
The Tajik designer met with the legend of the fashion world Jimmy Choo
Nafisa Imranova represented Tajikistan at the main fashion event in Central Asia

MEET THE TEAM

At the heart of crafting haute couture lies the team of experts. Each artisan undergoes training under the guidance of ancestral experts who possess centuries-old embroidery techniques and pass down their knowledge from one generation to the next. ZHIWJ has harmoniously merged these ancient craftsmanship techniques into a modern masterpiece of art. Our team serves as a unique conduit in the realm of fashion, breathing new life into the traditions of our forebears and imparting this wisdom to the next generation, thus preserving and rejuvenating this legacy for the world of fashion.